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DS is a French luxury car brand that was launched in 2009 as a sub-brand of Citroen. The brand was established to offer more premium and exclusive cars to customers looking for a luxury car experience. DS stands for "Different Spirit" or "Distinctive Series", reflecting the brand's commitment to producing cars with a unique and distinctive design, advanced technology, and luxurious features. DS cars are known for their distinctive design, advanced technology, and luxurious features. They are designed to offer a unique and exclusive driving experience, with a focus on comfort, performance, and advanced technology. The brand has a range of models including the DS3, DS4, DS5, and DS7. Some of the models have been rebranded as Citroen models, but the brand continues to offer new models such as the DS9, a luxury sedan and the DS 3 Crossback, a small SUV. DS cars are considered to be a premium luxury car brand, and they are positioned as more exclusive and expensive than the regular Citroen models. They are targeted at customers looking for a more premium and luxurious car experience, with advanced features such as advanced driver assistance systems, high-quality materials and luxury design elements.